Not content with the specific data-research processes they've previously relied on, database list providers are combining with former competitors, a variety of other suppliers and services, and new social resources to augment the richness of their lists.
Last week, Hoover's—the business information company that maintains a database of some 33 million companies, primarily by using an in-house editorial staff of researchers—linked up with social database site Jigsaw, which allows…
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